tv_streaming_platformsTV Streaming Platforms

Ask the author
Author: David Watkins
Co Authors: Edouard Bouffenie, Chirag Upadhyay
Publication Date: Dec 07 2022
Pages: 15
Report Type: Metrics, Excel
TV Streaming Platforms

Global TV Streaming Platform and Vendor Market Share: Q3 2022

Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

Inflationary pressures continue to weigh heavy on consumer demand for discretionary purchases such as connected TV devices. Global shipments of such devices fell by 1% year-on-year during Q3 2022 and market conditions will remain challenging at least through the first half of 2023. Manufacturers and retailers are reacting to the weak buyer sentiment by running waves of promotional activity to draw in consumers looking for the best deals on TVs, consoles and streamers. With that in mind we forecast shipment volume growth to turn positive for the first time in six quarters in Q4 2022. Game consoles will be a major contributor to growth in the final quarter as Sony significantly ramps up shipments of the PS5. Low single digit growth for Smart TVs is also expected while demand for streaming media players will remain soft.


The report provides quarterly shipment and installed base vendor shares globally across the three Connected TV Device categories of Smart TVs, IP-Enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.


  Publication Date:  December 2022


  Next update of this report due to be published in February 2023

Table of Contents

1. Title
2. Contents
3. Introduction
4. Analysis
5. Charts
6. Pivot Table
7. Platform Shares
8. Vendor Shares
9. Smart TV
10. Game Consoles
11. Digital Media Streamer
12. Definitions
13. Methodology
14. Contacts
15. Flatfile

For more information about our services please contact us or email
Buyer Research

Xiaomi a Premium Brand for UK Smartphone Buyers?

Find out more

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Ask the author

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left