Inflationary pressures continue to weigh heavy on consumer demand for discretionary purchases such as connected TV devices. Global shipments of such devices fell by 1% year-on-year during Q3 2022 and market conditions will remain challenging at least through the first half of 2023. Manufacturers and retailers are reacting to the weak buyer sentiment by running waves of promotional activity to draw in consumers looking for the best deals on TVs, consoles and streamers. With that in mind we forecast shipment volume growth to turn positive for the first time in six quarters in Q4 2022. Game consoles will be a major contributor to growth in the final quarter as Sony significantly ramps up shipments of the PS5. Low single digit growth for Smart TVs is also expected while demand for streaming media players will remain soft.
The report provides quarterly shipment and installed base vendor shares globally across the three Connected TV Device categories of Smart TVs, IP-Enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.
Publication Date: December 2022
Next update of this report due to be published in February 2023