Following the pandemic-related decline in Q2, the Central and Latin American TV streaming platform market bounced back in Q3 2020 as shipments rose by 26% year-over-year during the quarter. Smart TV led the recovery with shipments up nearly 30% versus the previous year while standalone media streamer sales also grew a solid 13% annually. Samsung's Tizen platform accounted for 25% of all units sold in the quarter followed by Android TV/Chromecast on 16% and LG's WebOS with 14% share.
This report provides quarterly shipment and installed base vendor shares for Central & Latin America across the four Connected TV Device categories of Smart TVs, IP-enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and the wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.
Publication Date November 2020
Next update of this report due to be published in February 2021