Advertising expenditures are closely related to the economic health of a given country or region, as measured by Gross Domestic Product (GDP). Overall, advertising expenditures accounted for 0.89% of global GDP in 2022 and will grow to 0.90% in 2023.
In 2022, global advertising spend was up 7.0%, reaching $856B. By year-end 2023, it will grow to $896B and reach $1,099T by year-end 2027. Online advertising accounted for 55% of total ad spend in 2022, followed by Video (30%) and Other (15%).
This database provides in-depth history and forecasts of advertising expenditures globally, for six regions, and 28 countries.for the 2010 – 2027 time period. Key metrics include ad spend for the following segments of the market: Linear TV, FAST, SVOD, BVOD, All Other AVOD, Search (Traditional and Retail), Social Media, Print, Audio, Cinema, and OOH.