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Author: Wei Shi
Publication Date: Jan 14 2014
Pages: 6
Report Type: Insight, Word
Wireless Media

Yahoo Strengthening Position With New Ads Platform And Better Content



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Report Summary:

Mobile continues to be an essential focus for Yahoo's growth strategy. At the 2014 Consumer Electronics Show 2014 Yahoo announced new content delivery services, the acquisition of a smart home screen application for Android devices (called Aviate), and a new advertising platform with accompanying tools. Despite claiming an impressive audience of 400m monthly mobile users, Yahoo continues to lag behind market leaders Google and Microsoft in taking a share of the global $33B mobile advertising opportunity associated with mobile browsing and mobile apps. Strategy Analytics expects these announcements will not lead to an immediate turnaround for Yahoo's fortunes but instead represents a promising continuation of Yahoo's recent upwards trajectory, and more importantly, are logical steps to improving the financial fundamentals of the company towards sustained recovery and growth.

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