Webinar Replay The Next Winners in Mobile Media

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Author: David Macqueen
Publication Date: Feb 20 2013
Report Type: Video

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Report Summary:

The last 2 years in particular have seen great strides in mobile media, and it is becoming increasingly connected to the real world. New location apps, 'second screen' TV viewing companion apps, social integration, and new experiences in shopping and retail, driven in part by mobile payments and NFC are changing the way consumers behave and use mobile devices. Who is poised to generate real revenues? Will mobile payments ever live up to the billing? What real world integration is needed for successful apps?

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