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Wireless Media

Webinar Presentation: What’s driving the $25 Billion mobile video market? And what’s there for you?

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Report Summary:

Mobile video has become a mainstream online activity: 
1 Billion users now, 2 Billion by 2021
*$10 Billion value generated by mobile video in 2015, will reach $25 Billion by 2021

Mobile video is a significant but still under-appreciated advertising channel:
*Stakeholders need to cross the chasm and treat mobile video market seriously
*More innovation needed to overcome main obstacles

Innovation in monetization strategies

Recommendations to stakeholders: mobile operators, mobile video services, advertising partners


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