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Vivendi's Mobile-First Video Service Studio+ Faces Uphill Battle

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Report Summary:

In early November Vivendi Universal extended its mobile-first premium mobile video service, Studio+, into the US, following deployments in France through Bouygues and Orange, and Latin American markets with Telefónica, among others. Vivendi claims Studio+ has 5 Million subscribers. Although mobile video consumption continues to rise, this Insight assess the challenges facing premium mobile-first video services in a highly crowded market, and raises critical questions that companies must address when they enter this sector.

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