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Author: Michael Goodman
Co Author: Nitesh Patel
Publication Date: Jun 30 2017
Pages: 30
Report Type: Presentation, PowerPoint
Wireless Media

Video Is Hot, But Who Will Win and Lose On The New TV and Video Battlefield?

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Report Summary:

Suddenly, everyone wants to be in video. Video consumption and revenues continue to grow overall, but which players will ultimately win the greatest share of the pie? Which business models will achieve most success? Consumer choices also becoming ever more complex: Which services will they choose to pay for, or not pay for? Which ones do they think offer best value? Which media brands will matter to consumers and why?

This webinar presents key highlights from Strategy Analytics’ research on global video and TV markets. It will offer a holistic view of the total revenue picture – subscriptions, advertising, OTT, broadcast, VOD – before addressing which players are likely to be winners and losers. Finally, we discuss the key challenges involved in understanding how an improved understanding of consumer choice and decision processes will help competitors to plan more effectively.

Table of Contents

  • Video consumption continues to grow
  • The rise of small-screen video
  • The transformation of pay TV providers
  • Video industry challenges:
  • Its all about the revenue
  • Mobile video monetization lags behind mobile viewing
  • Key takeaways
  • How can we help you?

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