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Wireless Media

Verizon Jumps into Content Ownership to Redefine Mobile Video

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Report Summary:

Strategy Analytics believes Verizon’s go90 faces a significant challenge in its bid to become a leading distributor of youth orientated mobile video content.  By taking a role in financing original content, through its JV with Hearst and new stake in AwesomenessTV, Verizon will be better positioned to create and influence content development to meet the needs of go90. However, these investments by themselves are unlikely to guarantee success.

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