Wireless_MediaWireless Media

Wireless Media

Time Warner & NBCUniversal Bet on Snapchat to Remain Relevant

Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in supporting companies across the planning lifecycle through a range of research solutions. Please contact us to learn more about the benefits of becoming a client.

Contact Us

Report Summary:

Time Warner’s investment of $100 million in Snapchat is another indicator that content owners are beginning to take mobile video more seriously than ever, particularly as mobile viewing in hard to reach younger age-groups continues to grow. Snapchat offers a playground for experimentation for both advertising and content creation targeted at mobile-natives and is well suited to this audience.  This Insight identifies the key issues content owners and TV networks need to address in order to successfully navigate evolving video viewing habits of their target audience.

For more information about our services please contact us or email support@strategyanalytics.com

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: