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Wireless Media

Time Warner & NBCUniversal Bet on Snapchat to Remain Relevant

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Report Summary:

Time Warner’s investment of $100 million in Snapchat is another indicator that content owners are beginning to take mobile video more seriously than ever, particularly as mobile viewing in hard to reach younger age-groups continues to grow. Snapchat offers a playground for experimentation for both advertising and content creation targeted at mobile-natives and is well suited to this audience.  This Insight identifies the key issues content owners and TV networks need to address in order to successfully navigate evolving video viewing habits of their target audience.

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