With both Singtel and Verizon launching OTT video services, HOOQ and Go90, respectively; T-Mobile introducing Binge On; and Orange focusing on partnering leading digital content brands, the question of where mobile operators should participate in the content distribution chain has resurfaced. From apps distribution through to enabling content providers and app developers this report provides examples of success and failure of operator efforts to shift beyond connectivity. Strategy Analytics identifies tailored services to meet local market demand, existing relationships with local developers and content providers, and access to exclusive content as three important requirements for success.
1. Executive Summary 3
2. Mobile Media Options for Operators 5
2.1 The Mobile Media Opportunity 5
2.2 Beyond Connectivity - Roles for Operators in Content Distribution 6
3. Operator Content Distribution Examples 13
3.1 Verizon 13
3.1.1 Go90 14
3.2 Bharti Airtel 15
3.2.1 Wynk Music – Music Streaming Service 15
3.2.2 Wynk Movies - Video services 15
3.3 NTT DoCoMo 16
3.3.1 Strategic partnerships – DoCoMo with Facebook 19
3.4 KDDI - au 19
3.4.1 KDDI’s 3M (Multi Device, Multi Use, Multi Network) Strategy 19
3.5 South Korean Carriers Collaborate 21
3.6 SK Telecom/ SK Planet 21
3.7 Orange France 22
3.8 AT&T USA 23
3.9 Singtel 24
3.10 Telefonica 25
4. Conclusions 26
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