Wireless Media

The Evolving Role of Mobile Operators in Content Distribution




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Report Summary:

With both Singtel and Verizon launching OTT video services, HOOQ and Go90, respectively; T-Mobile introducing Binge On; and Orange focusing on partnering leading digital content brands,  the question of where mobile operators should participate in the content distribution chain has resurfaced. From apps distribution through to enabling content providers and app developers this report provides examples of success and failure of operator efforts to shift beyond connectivity. Strategy Analytics identifies tailored services to meet local market demand, existing relationships with local developers and content providers, and access to exclusive content as three important requirements for success.



Table of Contents

2.1     The Mobile Media Opportunity  5

2.2     Beyond Connectivity - Roles for Operators in Content Distribution  6

3.1     Verizon  13

3.1.1       Go90  14

3.2     Bharti Airtel 15

3.2.1       Wynk Music – Music Streaming Service  15

3.2.2       Wynk Movies - Video services  15

3.3     NTT DoCoMo  16

3.3.1       Strategic partnerships – DoCoMo with Facebook  19

3.4     KDDI - au  19

3.4.1       KDDI’s 3M (Multi Device, Multi Use, Multi Network) Strategy  19

3.5     South Korean Carriers Collaborate  21

3.6     SK Telecom/ SK Planet 21

3.7     Orange France  22

3.8     AT&T USA  23

3.9     Singtel 24

3.10   Telefonica  25


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