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Synchronica & NewPace "Joyn" to Enable Operator Fight Back In Mobile Messaging
Strategy Analytics believes Synchronica and NewPace’s hosted Rich Communications Suite (RCS) platform will provide a significant boost to the deployment of operator real-time messaging services over the next 5 years, by removing the requirement for operators to upgrade to an expensive IMS core network; a significant barrier to RCS roll-out. At Mobile World Congress (MWC) the GSM Association (GSMA) announced operators in France, Germany, Italy and Spain will launch commercial RCS based services by the end of 2012, which will carry the consumer brand ‘Joyn’. With momentum behind Joyn building Strategy Analytics estimates the global number of users of RCS-e based instant messaging to expand from just below 115 thousand in 2012 to over 210 m by 2017. Operators must move quickly to introduce RCS, or increasingly risk losing relevance in mobile messaging as smartphone penetration continues to grow and users turn to ‘free’ and feature rich over-the-top (OTT) messaging services.