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Wireless Media

Survey Says Mobile Video is a Global Phenomenon



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Report Summary:

In January and February 2011 Strategy Analytics conducted a survey of smartphone owners to understand amongst other things how they acquired, accessed, and consumed video on their handset. Understanding video usage is critical to operators hoping to understand the strain consumer behavior will have on their network while content owners see mobile as a new revenue stream. The findings demonstrate that the expected picture – of heavy usage in particular regions and on particular platforms – is not exactly the whole story and the results show that opportunity and threats loom larger over all.

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