Wireless_MediaWireless Media

Wireless Media

Strong Churn Benefits and Improved Profits Drive Mobile Operator Content Strategies

Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

With global mobile service revenue stagnating and 5G on the horizon mobile operators need to evaluate their role in content and entertainment. Key drivers for content bundling in tariffs includes churn avoidance, boosting stickiness in mature markets, upselling users to higher priced tariffs and monetizing premium content. However, the majority of MNOs have stepped back in fear of fierce competition from over-the-top services. In this report Strategy Analytics examines the key trends of operators in content, including the approaches of AT&T, Bharti Airtel, China Mobile, Orange, Reliance Jio, Telefonica, Turkcell and Verizon, among others. 

Table of Contents

2.1     The Mobile Content and Entertainment Opportunity in Context 5

2.2     Mobile Operator Content Objectives  6

2.3     The Mixed Impact of Operator Content Initiatives  7

3.1     Content services  11

3.1.1       Competing versus co-operating with OTTs in content services  13

3.1.2       Content Rights  14

3.2     Cross-selling Drives Immediate Value for Quad play  15

3.3     Application-Centric Tariffs on the Rise  15

3.4     Content-Bundled Tariffs Remain Fashionable  17

3.4.1       Own versus Third-Party Service Bundling  18

3.5     Content Ecosystem Enablement 19

3.6     Future opportunities in content 20

3.7     AT&T and Verizon Demonstrate Leadership in Content 20


For more information about our services please contact us or email support@strategyanalytics.com

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left