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Samsung & Google Provide Boost To $130 B Mobile Payments Market

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Report Summary:

The NFC-based mobile payments sector received a notable boost during February 2015 as Samsung acquired LoopPay and Softcard entered into an agreement with Google to preload Google Wallet onto Android handsets distributed via Softcard operator parents, AT&T, T-Mobile, and Verizon Wireless. This insight examines why Samsung’s acquisition of LoopPay provides Samsung with a strong advantage over competing in-store mobile payments solutions, like Apple Pay, and how Google’s deal with Softcard provides a boost to Google Wallet. Simultaneously, both developments undermine the role of mobile operators in the mobile payments value-chain.

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