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Road To Monetizing The $25 Billion Mobile Video Market

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Report Summary:

Strategy Analytics predicts the global mobile video market will reach $25 Billion by 2021, up from $10 Billion in 2015, with the main driver for revenue growth coming from advertising. With 1.3 billion mobile video users, each watching an average of 12 videos a day on mobile devices, Strategy Analytics believes mobile video is currently under-monetized. This report analyzes the different business models adopted by OTT services, including YouTube, Facebook, and Twitch, as well as mobile operators, including Verizon and Singtel, to monetize mobile video.  The reports evaluates the different degrees of success of mobile video services, identifying the key trends to drive the next wave growth, as well as providing recommendations for the stakeholders.
Table of Contents

1. Executive Summary 
2. The Evolution And Revolution of Mobile Video 
    2.1 The mobile video explosion 
    2.2 How and why mobile video is different
3. Business Models, Market Positioning And Feature Comparison
4. Trends And Recommendations 
    4.1 Key Trends in Mobile Video
        4.1.1 Mobile video to remain a subset of the overall digital video market
        4.1.2 Key Trend: Social video
        4.1.3 Key Trend: Live video
        4.1.4 Key Trend: VR and 360 Video
    4.2 Implications and Recommendations
        4.2.1 Implications and recommendations to mobile operators
        4.2.2 Implications and recommendations to OTT services
5. Appendix: Profiles of Selected Mobile Video Services
    5.1 YouTube
    5.2 Periscope and Twitter
    5.3 Facebook and Facebook Live
    5.4 Twitch
    5.5 Fastfilmz
    5.6 iQiyi
    5.7 Vonetize
    5.8 HOOQ
    5.9 go90

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