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Reliance Jio Targets Digital Content Leadership

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Report Summary:

Entertainment and content are at the heart of Reliance Jio’s strategy to revolutionize the digital experience of its subscribers. Reliance Jio is one of the most aggressive mobile providers with respect to content, using its free entertainment apps to differentiate from competitors, build subscriber loyalty and create opportunities for future growth. This profile report provides an overview of Reliance Jio’s activities in content and media, and highlights some of the challenges ahead.



Table of Contents

  1. Content Strategy Summary
    1. Low Cost Mobile Broadband Fuels Spectacular Growth
    2. Free Entertainment Apps Attract and Hooks Users
  2. Investment in Content a Pillar of Jio's Entertainment Strategy
  3. Key Questions
    1. Monetization a Challenge in Price Sensitive Markets
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