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Wireless Media

Nokia & Qualcomm Expand Leadership in the Nascent Indoor Location Based Services Market



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Report Summary:

On 1st August 2013 HERE, a Nokia business unit announced the integration of HERE's venue maps with Qualcomm's iZat location platform. The move merges the capabilities of two leaders into a single offering. Qualcomm, with its dominant smartphone chipset market share and experience in mobile positioning technology, and HERE with its industry leading venue maps represents a strong combination. The partnership boosts the prospects of both companies in the nascent location based services (LBS) value-chain and leaves Apple's indoor location efforts, which consist of the acquisition of WiFiSLam in March 2013, trailing well behind. This insight summarizes recent indoor location based service activity, compares the different location technologies deployed, and provides our views on the HERE and Qualcomm partnership.

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