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Nokias Asha 210 To Boost WhatsApp Penetration In Lower Tier Segments

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Report Summary:

Nokia’s Asha 210 comes with a dedicated WhatsApp hard key which will differentiate the phone from competitors and allow Nokia to ride on the popularity of WhatsApp. With 200 million users, WhatsApp is challenging Twitter and other major OTT messaging services. The device may well resonate with consumers, but how will carriers, already facing a squeeze on messaging from OTT providers, view the device?

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