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Mobile Video: Winning Business Models & Monetization Strategies

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Report Summary:

Mobile video accounts for over 50% of cellular data traffic in advanced smartphone markets and at a global level is set for continued growth as the penetration of mobile video users reaches a third of mobile users by the end of the decade. However, many mobile operators are failing to deploy effective pricing and business models to monetize the increasing consumer appetite for mobile video. This presentation evaluates and compares the video strategies of T-Mobile USA, Vodafone, LG Uplus and Verizon, and highlights how mobile operators can successfully leverage demand for mobile video profitably.    
Table of Contents

  • The Importance of Mobile Video 
  • Operator Mobile Video Strategy Options
    • T-Mobile Binge On: Worry Free Video Streaming
    • Vodafone: From Content Bundling to Content Tariffs
    • LG Uplus: Video Portal Plus Video-Centric Tariffs
    • Verizon go90: New Growth Opportunities
  • Mobile Video Maturity Scorecard
  • Conclusions & Recommendations 

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