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Wireless Media

Mobile Video Market Update: Business Models & Monetization



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Report Summary:

Mobile video has become a mainstream online activity with over 1 Billion users streaming video content to their mobile phones and generating $10 Billion. With rising 4G LTE penetration, smartphone ownership, more affordable data, and rich content with innovative business models,  the number of mobile users accessing video will more than double. This presentation provides an overview of the key drivers shaping the mobile video landscape, and provides case-studies on how OTT players, mobile operators and OEMs are positioning to monetize the growing mobile video opportunity.

Table of Contents

  • Recap of Key Mobile Video Market Dynamics
    • Mobile video market sizing by business model
    • Key mobile video trends
  • Case Studies: Business Models by OTT Services
    • Social video: Facebook, Twitter and Snapchat
    • Live streaming: Facebook Live, Periscope 
  • Case Studies: Mobile Video Business Models by Operators
    • T-Mobile Binge On
    • LG U+ LTE Video Portal & Video Plans
    • Verizon Go90
    • Vodafone tariff bundling
  • Summary & Recommendations


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