Wireless_MediaWireless Media

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Author: Nitesh Patel
Publication Date: Nov 30 2011
Pages: 5
 Report Type: Insight, Word

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Wireless Media

Mobile Payment Momentum Builds But Major Challenges Remain



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Report Summary:

During November 2011 the GSMA announced that 54 operators have signed up to its Pay-buy initiative aimed at placing the carrier (and SIM) at the heart of proximity based mobile transactions. In June 2011 Google launched Google Wallet in the US, supported by Sprint and a single NFC handset, Google’s Nexus S 4G. Strategy Analytics expects momentum behind mobile payments to continue in 2012, helping to improve the case for merchant acceptance and participation from service providers (e.g. banks, public transport providers, and retailers), albeit slowly. Strategy Analytics expects the market will take time to build, with the number of consumers using their mobile phones to make proximity payments reaching 105 m and spending a total value of $34 B by 2015.

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