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Mobile LBS: Status Update & Platform Assessment

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Report Summary:

This report provides Strategy Analytics’ high-level outlook for handset-based location-based services. Rising GPS penetration, the growing popularity of taxi-sharing, carpooling, and ride-sharing apps, third-party content integration into popular map applications, and the emerging wearables device category provide opportunities for growth and development in mobile LBS. This report also includes an update of our assessment of global location-platform leaders, HERE, Google, TomTom and Apple.

Table of Contents

2.1     Reported Mobile LBS Use and Adoption  5

2.2     Mobile Maps & Direction Use in Context 6

2.3     Mobile Location Capability to Boost Emerging Market Opportunities  9

2.3.1       GPS handset penetration rises in the entry tier 9

2.4     New Trends in Urban Mobility  10

2.5     From Maps & Navigation to All-in-One Travel Planning Apps  11

2.6     Wearables Remain a Growth Opportunity  13

3.1        Overall Assessment 21

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