This report provides Strategy Analytics’ high-level outlook for handset-based location-based services. Rising GPS penetration, the growing popularity of taxi-sharing, carpooling, and ride-sharing apps, third-party content integration into popular map applications, and the emerging wearables device category provide opportunities for growth and development in mobile LBS. This report also includes an update of our assessment of global location-platform leaders, HERE, Google, TomTom and Apple.