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Mobile Apps & Games Market to Exceed $180 Billion by 2023

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Report Summary:

Despite some fear of the “death of apps” the market for mobile apps and games is set to remain vibrant and a key channel for consumer facing brands to engage with their customers – via their own or third-party apps. In our updated apps forecast Strategy Analytics predicts consumer and advertisers expenditure on mobile apps and games will grow at a 6.2% CAGR to exceed $180 Billion by 2023. 3.6 Billion app-store users will spend an average of $2.75 per month, while in-app advertising will account for 35% of total apps and games revenue

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