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Mobile Advertising Forecast: Global - 2010-2023

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Report Summary:

Strategy Analytics forecasts global mobile advertising spend to grow by a CAGR of +10.9% (2018-2023) and almost double from $104.7 Billion in 2017 to $222.3 Billion in 2023, driven by advertiser demand to reach a significantly large growing base of increasingly engaged smartphone users. Across this period, the share of digital advertising dollars captured by mobile devices will rise from 55% to 67%, as growth in mobile advertising outpaces desktop advertising.

Our forecast breaks out mobile advertising revenue by mobile search and classifieds, traditional display (banners and text links), video, radio and social expenditure from 2010 to 2023 across Global, North America, Western Europe, Central and Eastern Europe, Asia Pacific, Central & Latin America, and Middle East & Africa for both handsets and tablets.

Table of Contents

1. Title
2. Contents
3. Analysis
4. Global
5. North America
6. Western Europe
7. Central & Eastern Europe
8. Asia-Pacific
9. Latin America
10. Middle East & Africa
11. Pivot Table
12. Flat File
13. Definitions
14. Methodology
15. How Can We Help You
16. Contacts

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