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Location Platform Benchmark Report: 2020



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Report Summary:

The outlook for the location industry remains bright. The value of location intelligence is being increasingly realized by multiple sectors and use-cases including automotive, mobility, transportation and logistics, advertising, and others. This report updates our annual benchmark of global location companies, which compares Google, HERE, Mapbox and TomTom across capabilities like map making, meeting automotive industry needs, map and data visualization, and the ability to appeal to developers, among others. HERE demonstrates strength and leadership across most attributes, followed closely by Google, then TomTom and Mapbox.


Table of Contents

1.       Executive Summary  4

2.       Transformation of the Location Sector 6

2.1     Defining Location Platforms  6

2.2     The Evolution of Map Making & Maintenance  7

2.2.1       Road Map Evolution  8

2.3     Business Model Evolution  9

3.       Evolving Location Sector Demands  10

3.1     The Automotive Sector 10

3.2     The Mobility and On-Demand Sector 12

3.3     Enterprise  14

3.3.1       Asset Tracking & Fleet Management 14

3.3.2       Business Intelligence (BI) 17

3.4     Mobile Apps & Services  18

3.5     Location-Based Advertising & Marketing  18

4.       Location Platform Benchmarking  20

4.1     Benchmarking Update & Result Summary  21

4.2     Benchmarking Category Results  22

4.2.1       Map Making  24

4.2.2       Map Freshness  28

4.2.3       Automotive Location Services  30

4.2.4       POI and Search  33

4.2.5       Developer Community  34

4.2.6       Map and Data Visualization  36

4.2.7       Openness and flexibility: 37

4.2.8       Vision and Growth Leadership  39

5.       Strengths and Weaknesses  41

5.1     Google  42

5.1.1       Strengths  42

5.1.2       Weaknesses  43

5.2     HERE  43

5.2.1       Strengths  44

5.2.2       Weaknesses  44

5.3     Mapbox  45

5.3.1       Strengths  45

5.3.2       Weaknesses  45

5.4     TomTom   46

5.4.1       Strengths  46

5.4.2       Weaknesses  47

6.      How Can We Help You?  48

 

Exhibits

Exhibit 1 The Location Based Services Value-Chain & Live Data Loop. 6

Exhibit 2 Comparing Map Types Their Need For Different Road Features. 8

Exhibit 3 Annual Sales of Navigation Enabled Cars: 2018-2026. 11

Exhibit 5 Global Active Ride-Hailing User Growth: 2018-2025. 13

Exhibit 4 Global Cellular IoT Connections: 2018-2025. 16

Exhibit 6 Summary of Location Platform Benchmark Scores. 23

Exhibit 7 Map Visualization Options Provided. 37

Exhibit 8 Strengths & Weakness Analysis of Major Location Platforms. 41


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