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Location Benchmarking Report: 2022



Report Summary:

Strategy Analytics’ annual benchmark of global location companies compares Google, HERE, Mapbox and TomTom across capabilities like map making and freshness, meeting automotive and non-automotive industry needs, visualization, the ability to appeal to developers, and sustainability. HERE continues to lead across most domains, followed closely by TomTom and Google.


Table of Contents

1. Executive Summary. 4

2. Introduction.. 6

2.1 Location Platform Definition. 6

2.2 Map Making & Maintenance Evolution. 7

3. Location Sector Demand Drivers. 8

3.1 The Automotive Industry. 9

3.1.1 The Continued Rise of In-Vehicle Navigation. 10

3.1.2 Advance Driver Assistance Systems. 13

3.1.3 Autonomous Driving. 14

3.2 Enterprise (Non-Automotive). 14

3.2.1 Location Intelligence. 15

3.2.2 Transport & Logistics. 19

3.2.3 Mobility Services. 20

3.2.4 Asset Tracking & Supply Chain Management. 21

3.2.5 Mobile Apps. 25

3.2.6 5G Networks. 26

4. Benchmark Update & Summary. 27

4.1 Benchmark Results. 29

4.1.1 Map Making & Map Freshness. 32

4.1.2 Automotive Location Services. 35

4.1.3 Non-Automotive Location Services. 37

4.1.4 Developer Community. 39

4.1.5 Map and Data Visualization. 41

4.1.6 Vision and Growth Leadership.. 43

4.1.7 Environmental Sustainability. 45

5. Strengths & Weaknesses. 47

6. Analyst Contacts. 49

6.1 Other Contacts: 49


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