Wireless Media

Is Rich Communications Suite (RCS) Too Little Too Late To Save Operator Messaging

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Report Summary:

The popularity of mobile instant messaging services WhatsApp, Kik, PingChat and Blackberry Messenger (BBM) has increased considerably over the last 18 months and is beginning to negatively impact SMS use in smartphone users. This trend will only continue as Apple plans to offer its own IM service, iMessage, as part of iOS5, and its competitors follow suit. Although five European operators (Orange, Telefonica, TIM, T-Mobile, and Vodafone) have announced plans to launch competitive IM services based on the Rich Communications Suite (RCS/RCSe) in key European markets from 2H 2011, Strategy Analytics believes roll-out must be accelerated and the feature roadmap enhanced in order to successfully compete against compelling third party IM services.

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