Wireless Media



Impact of COVID-19 on Mobile Advertising: Europe



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Report Summary:

In Strategy Analytics most recent European Mobile Advertising Forecast (i.e., baseline forecast) we projected total ad spend to grow 16% in 2020, reaching $28.7B. This is no longer the case given the COVID-19 pandemic. While significant uncertainty exists  as to how much damage COVID-19 will ultimately inflict on the European economy we have run several scenarios based upon different economic conditions.
Table of Contents

1. Title
2. Contents
3. Analysis
4. Europe-Baseline
5. Europe Scenario 1
6. Europe Scenario 2
7. Europe Scenario 3
8. Western Europe-Baseline
9. Western Europe Scenario 1
10. Western Europe Scenario 2
11. Western Europe Scenario 3
12. CEE Baseline
13. CEE Scenario 1
14. CEE Scenario 2
15. CEE Scenario 3
16. Definitions
17. Methodology
18. How Can We Help You
19. Contacts


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