As the automotive sector evolves towards driverless vehicles Intel’s 15% ownership of HERE delivers mutual benefits. Intel will gain a closer relationship with HERE’s car maker owners Audi, BMW and Daimler as it aims to improve its market share in the sector, while HERE will benefit from closer integration of its location assets with Intel’s platforms across emerging areas in automotive, IoT and machine learning. This insight assesses the rationale and impact of Intel’s stake in HERE, along with commentary on HERE’s partners in China, NavInfo and Tencent.