Wireless Media

HERE Extends Leadership in Mobile Location Platforms




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Report Summary:

This report provides Strategy Analytics’ status update and outlook for handset-based location-based services. Rising GPS penetration, the growing popularity of taxi-sharing, carpooling, and car-sharing apps, and the use of location in advertising and marketing provide opportunities for growth and development in mobile LBS. This report also includes an update of our assessment of global location-platform leaders, HERE, Google, TomTom and Apple.



Table of Contents

3.1     Mobile LBS in Context 5

3.2     Reported Mobile LBS Use and Adoption  6

3.3     AppOptix USA: Local and Travel Analysis  6

4.1     Emerging Markets Boost the Total Addressable Market for Mobile LBS  8

4.2     Urban Mobility Apps – Ride Hailing, Ride Pooling, and Car Sharing  10

4.3     Location-based Advertising and Marketing  11

4.4     Indoor LBS  12

5.1     Overview  16

5.1.1       Maps & Navigation Coverage  17

5.1.2       Indoor Map Coverage  17

5.1.3       Platform Reach  17

5.1.4       Visualization  18

5.1.5       Offline Capability  18

5.1.6       Social & Community Inputs  18

5.1.7       Point-of-Interest (POI) Search  19

5.1.8       In-Vehicle Connectivity  20

5.2     Summary  20

6.         How Can We Help You?  24

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