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Author: Wei Shi
Publication Date: Jun 02 2014
Pages: 18
 Report Type: Report, Word

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Wireless Media

Handset Vendors Content And Service Strategy Team China



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Report Summary:

After having successfully acquired a handful of positions on the global smartphone sales leaderboard, Chinese handset vendors have also started actively targeting the mobile content and services sectors, though success is still limited. This report analyzes the reasons behind the limited success and what implications there may be for both the Chinese vendors and global competitors should the companies expand efforts to overseas markets.

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