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Wireless Media

Handset Vendor Content & Services Strategies Microsoft

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Report Summary:

Microsoft has migrated in the mobile domain from being a pure platform licensing and application making company to a vertically integrated mobile device maker. Although some of the content and service assets Microsoft has developed and acquired are in industry leading positions, Microsoft needs to vastly improve on other areas as well as integrate the assets better, to support its endeavors to become a viable third mobile ecosystem.

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