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Handset Vendor Content & Service Strategies: Samsung Revisited

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Report Summary:

Since the last version of Strategy Analytics’ report on Samsung Mobile’s content and service strategies was published in 1H 2014, we have seen big changes undertaken by Samsung Mobile to both readjust its direction in working with industry partners and modify its consumer propositions. In this updated report Strategy Analytics will provide a new assessment of Samsung Mobile’s competitive position vis-a-vis other leading handset OEMs when it comes to content and services.

Table of Contents

1.       Executive Summary  3

2.       Assessment of Assets  4

2.1     OS & Devices  4

2.2     Apps  9

2.3     Mobile Payment 12

2.4     Maps  13

2.5     Communication  15

2.6     Social 16

2.7     Search & Advertising  16

2.8     Media  17

2.9     Cloud  19

3.       Ecosystem Strength Assessment 21

3.1     Summary  23

3.2        SWOT Analysis  23

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