Since the last version of Strategy Analytics’ report on Samsung Mobile’s content and service strategies was published in 1H 2014, we have seen big changes undertaken by Samsung Mobile to both readjust its direction in working with industry partners and modify its consumer propositions. In this updated report Strategy Analytics will provide a new assessment of Samsung Mobile’s competitive position vis-a-vis other leading handset OEMs when it comes to content and services.
1. Executive Summary 3
2. Assessment of Assets 4
2.1 OS & Devices 4
2.2 Apps 9
2.3 Mobile Payment 12
2.4 Maps 13
2.5 Communication 15
2.6 Social 16
2.7 Search & Advertising 16
2.8 Media 17
2.9 Cloud 19
3. Ecosystem Strength Assessment 21
3.1 Summary 23
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