Strategy Analytics expects Google’s acquisition of the hosted RCS solution provider, Jibe Mobile, on 30th September 2015 to provide a strong boost for the overall RCS ecosystem; from addressing the shortage of native RCS-compliant handsets that have held back RCS launches to validating the need for operators to migrate beyond basic SMS and MMS. Strategy Analytics also expects multiple benefits to Google, including positioning Android as more operator friendly smartphone operating system, promoting Google Hangouts into the native phonebook, and also helping to reduce Android version fragmentation.
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