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Google Boosts Rich Business Messaging But Mobile Operators Must Step Up

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Report Summary:

At the end of last year RCS penetration received a double boost. Google enabled RCS chat features in Android Messages in the USA, following France, Mexico and the UK earlier in the year. Major US operators AT&T, Verizon, T-Mobile and Sprint announced the Cross Carrier Messaging Initiative (CCMI) aimed at resolving RCS interoperability which has plagued RCS adoption. This insight provides an assessment of the impact of both of these efforts on RCS and raises some key issues which service providers, messaging aggregators and brands must address.

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