Wireless Media

Global Mobile Messaging Forecast 2001 - 2017




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Report Summary:

In 2011 consumer expenditure on operator messaging increased by just 2.5%. Strategy Analytics forecasts operator revenue from traditional mobile messaging to peak this year at over $105 B and decline at a 2.5% CAGR until 2017. Despite our prediction of falling messaging revenue SMS will remain the popular mobile messaging platform over the next 5 years and will account for just over 50% of total messages sent by mobile phones. While RCS/ RCS-e enables mobile operators both to evolve mobile messaging beyond SMS and MMS and keep operators relevant in mobile messaging, it will not mitigate the current decline in messaging revenue. Strategy Analytics’ latest mobile messaging forecast indicates that by 2017 293 million users of RCS/ RCS-e based services will generate $370 million revenue for mobile operators.

Table of Contents

    1. Global Contents
    2. Geographic Coverage
    3. Methodology
    4. Definitions
    5. Conclusions
    6. Regional Summary
    7. Global
    8. Western Europe
    9. France
    10. Germany
    11. Spain
    12. Italy
    13. UK
    14. Denmark
    15. Finland
    16. Sweden
    17. Norway
    18. Other WE
    19. Central & Eastern Europe
    20. Czech Republic
    21. Poland
    22. Russia
    23. Other CEE
    24. North America
    25. Canada
    26. USA
    27. Asia Pacific
    28. Australia
    29. China
    30. India
    31. Japan
    32. South Korea
    33. Other APAC
    34. Central and Latin America
    35. Argentina
    36. Brazil
    37. Mexico
    38. Other CALA
    39. Middle East & Africa
    40. South Africa
    41. Other MEA
    42. P2P SMS
    43. P2B SMS
    44. Photo Messaging
    45. Video Messaging
    46. Mobile Email
    47. Mobile IM
    48. RCS-RCSe


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