Wireless_MediaWireless Media

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Author: Nitesh Patel
Publication Date: Jul 15 2010
Pages: 41
Report Type: Data Table, Excel

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Wireless Media

Global Mobile Messaging Forecast (2001-2015)

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Report Summary:

Global spending on consumer mobile messaging services, which includes SMS, MMS, mobile email and mobile instant messaging, will continue to rise at a 2.7% CAGR between 2010 and 2015, reaching $139.2 billion at the end of this period. SMS will remain the dominant driver of messaging revenue, contributing to almost 75% to total spend compared to mobile email with 19% and MMS with 5%. On a regional basis mobile messaging spend will be greatest in Asia Pacific and account for 32% of total spending, compared with 24% for North America and 22% for Western Europe.

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