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Global Mobile Media Forecast
Strategy Analytics predicts total consumer and advertiser expenditure on handset-based mobile media, which includes mobile internet, mobile social networking, games, applications, music, video, TV, ringback tones, media alerts, and associated spend on mobile data, will increase at just below 8% CAGR between 2013 and 2018 to exceed $380 B. Across this period, mobile advertising will account for an increasing share of total mobile media expenditure, rising from 14% of total digital (online and mobile) advertising revenue at the end of 2013 to over 20% by 2018. Mobile operators will remain the primary beneficiaries of consumer demand for mobile media and content. This insight provides a high-level overview of our forecast update and highlights key dynamics impacting the growth of the global mobile media economy.