Wireless_MediaWireless Media

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Author: David Macqueen
Publication Date: Mar 10 2010
Pages: 128
Report Type: Data Table, Excel

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Wireless Media

Global Mobile Media Forecast 2001-2015

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Report Summary:

Globally, Strategy Analytics predicts combined consumer and advertiser spend on mobile media, which includes handset browsing, mobile applications, mobile games, mobile music, mobile video, mobile TV, ringtones, wallpapers and alerts, and associated data, will rise from just under $75 billion at the end of 2010 to just over $138.7 billion by 2015, at a 13.1% CAGR.

This datasheet includes forecasts for users, usage, and end user and advertiser spend across each mobile media application for Western Europe, North America, Asia Pacific, Central & Eastern Europe, Central & Latin America, Middle East & Africa, and major countries within each region.

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