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Global Mobile Apps & Games Revenue to Hit $160 B In 2024

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Report Summary:

Despite rising use of popular mobile messaging apps by some brands to engage with their customers, the overall market for mobile apps and games is set to remain vibrant and a key channel for consumer facing brands to engage with their loyal customers. In our updated apps forecast Strategy Analytics predicts consumer and advertisers expenditure on mobile apps and games will grow at a 6.4% CAGR to exceed $163 Billion by 2023. 3.6 Billion app-store users will spend an average of $2.87 per month. This report also includes profiles of alternative app-stores to Google Play and accompanies our Global Mobile Apps and Games Forecast: 2015-2024.


Table of Contents

2.1     Amazon App Store  7

2.2     Aptoide  7

2.3     Bemobi 8

2.4     GetJar (Sungy Mobile) 9

2.5     SlideME   9

2.6     China Based App Stores  9

2.6.1       Huawei AppGallery  10

2.6.2       Xiaomi MIUI 10

2.6.3       Tencent App Store  10



Exhibit 1 App Store Penetration of Mobile Users by Region (2015-2024) 4

Exhibit 2 App Store Revenue by Region (2015-2024) 5

Exhibit 3 Paying Subscribers – Bemobi 8

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