Wireless_MediaWireless Media

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Author: Nitesh Patel
Publication Date: May 16 2011
Pages: 157
 Report Type: Data Table, Excel

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Wireless Media

Global Location Based Services Forecast



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Report Summary:

The recent kerfuffle over Apple tracking an iPhone’s location will barely be a speed bump in the evolution of location based services (LBS) because there is simply too much money at stake. Consumers are increasingly demanding services such as search, maps, or navigation, for which location information is either fundamental to or provides greater context, utility and therefore appeal. For advertisers, location data provides opportunities for ad targeting and optimization. Strategy Analytics predicts consumer and advertiser expenditure on LBS to reach $10B by 2016.
Table of Contents

  • 1. Global Coverage
  • 2. Global Contents
  • 3. Definitions
  • 4. Regional Summary
  • 5. Conclusions
  • 6. Global
  • 7. Western Europe
  • 8. Denmark
  • 9. Finland
  • 10. Norway
  • 11. Sweden
  • 12. France
  • 13. Germany
  • 14. Italy
  • 15. Spain
  • 16. UK
  • 17. Other WE
  • 18. North America
  • 19. Canada
  • 20. USA
  • 21. Central & Latin America
  • 22. Argentina
  • 23. Brazil
  • 24. Mexico
  • 25. Other CALA
  • 26. Central & Eastern Europe
  • 27. Czech Republic
  • 28. Poland
  • 29. Russia
  • 30. Other CEE
  • 31. Asia Pacific
  • 32. Australia
  • 33. China
  • 34. India
  • 35. Japan
  • 36. South Korea
  • 37. Other APAC
  • 38. Middle East & Africa
  • 39. South Africa
  • 40. Other MEA

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