1. Executive Summary 4
2. Transformation of the Location Sector 5
2.1 What Is A Location Platform? 5
2.2 The Evolution of Map Making & Maintenance 5
2.3 Business Model Evolution 6
3. Future Location Growth Opportunities 7
3.1 The Automotive Opportunity 7
3.2 Enterprise 9
3.2.1 Asset Tracking & Fleet Management 9
3.2.2 Internet of Things (IoT) 10
3.2.3 Business Intelligence (BI) 11
3.3 Mobile Apps & Services 12
3.4 The Mobility Industry 12
3.5 Location-Based Advertising & Marketing 14
4. Location Platform Benchmarking 15
4.1 Benchmarking Update & Result Summary 15
4.2 Benchmarking Category Results 16
4.2.1 Map Making 17
4.2.2 Map Freshness 20
4.2.3 POI and Search 22
4.2.4 Developer Community 23
4.2.5 Map and Data Visualization 25
4.2.6 Automotive Location Services 26
4.2.7 Openness and flexibility: 28
4.2.8 Vision and Growth Leadership 29
5. Strengths and Weaknesses 30
5.1 Google 31
5.1.1 Strengths 31
5.1.2 Weaknesses 32
5.2 HERE 32
5.2.1 Strengths 32
5.2.2 Weaknesses 33
5.3 Mapbox 34
5.3.1 Strengths 34
5.3.2 Weaknesses 34
5.4 TomTom 35
5.4.1 Strengths 35
5.4.2 Weaknesses 35
6. How Can We Help You? 36
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