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Author: Nitesh Patel
Publication Date: Jan 03 2019
Pages: 36
Report Type: Report, Word
Wireless Media
Automotive, Enterprise, IoT, and the Mobility Sector to Drive Future Location Sector Growth
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Report Summary:
Demand for location services will continue to grow as the value of location is realized across a number of sectors, including automotive, enterprise, IoT and mobility services, among others. This report provides Strategy Analytics’ status update and outlook for location-based services growth in these areas. This report also updates our assessment of global location companies, which benchmarks Google, HERE, Mapbox and TomTom across characteristics such as map making capabilities, strength in automotive, map visualization, and ability to appeal to developers, in addition to others. Google and HERE continue to demonstrate leadership and strong capability across most of the benchmark attributes, while Mapbox and TomTom demonstrate strengths in others.
Table of Contents
2.1 What Is A Location Platform? 5
2.2 The Evolution of Map Making & Maintenance 5
2.3 Business Model Evolution 6
3.1 The Automotive Opportunity 7
3.2 Enterprise 9
3.2.1 Asset Tracking & Fleet Management 9
3.2.2 Internet of Things (IoT) 10
3.2.3 Business Intelligence (BI) 11
3.3 Mobile Apps & Services 12
3.4 The Mobility Industry 12
3.5 Location-Based Advertising & Marketing 14
4.1 Benchmarking Update & Result Summary 15
4.2 Benchmarking Category Results 16
4.2.1 Map Making 17
4.2.2 Map Freshness 20
4.2.3 POI and Search 22
4.2.4 Developer Community 23
4.2.5 Map and Data Visualization 25
4.2.6 Automotive Location Services 26
4.2.7 Openness and flexibility: 28
4.2.8 Vision and Growth Leadership 29
5.1 Google 31
5.1.1 Strengths 31
5.1.2 Weaknesses 32
5.2 HERE 32
5.2.1 Strengths 32
5.2.2 Weaknesses 33
5.3 Mapbox 34
5.3.1 Strengths 34
5.3.2 Weaknesses 34
5.4 TomTom 35
5.4.1 Strengths 35
5.4.2 Weaknesses 35