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Future Growth Opportunities for Mobile Location Services

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Report Summary:

Against the backdrop of Nokia’s sale of its HERE mapping and location services business to a consortium consisting of AUDI, BMW Group and Daimler for €2.8B, this report provides Strategy Analytics high-level outlook for handset-based location-based services as rising GPS penetration, mobile advertising, indoor location and the emerging wearables device category provide opportunities for growth and development. This report also contains an update of our assessment of global location-platform leaders, HERE, Google, TomTom and Apple.

Table of Contents

1.    Executive Summary        3

2.    Consumer Mobile LBS Demand 4

3.    Growth Areas for LBS: Progress Update                5

3.1  Location Technology Continues to Expand to Lower Tiers              5

3.2  Location & Mobile Advertising   6

3.3  Indoor Maps and LBS     7

3.4  Wearable Connected Devices    10

4.    Mobile Location Platform Battleground 13

4.1  HERE’s Acquisition by AUDI, BMW Group and Daimler    13

4.2  Location Platform Benchmarking              14

4.3  Overall Assessment        18


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