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Wireless Media

Facebook and Messaging Threat or Opportunity



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Report Summary:

The role of Facebook in OTT messaging should not be ignored, despite the hype around “independent” services such as WhatsApp. Does Facebook Messenger, launched December 2011, along with the core messaging and communication features of the main Facebook app and website, represent a considerable threat to carrier messaging? What is Facebook’s scale? How is it used by consumers? What rich features can carriers, OEMs and others learn from? And what’s next for the seemingly ubiquitous and unstoppable social network?

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