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Emerging Markets Indoor Location & Mobile Advertising to Drive Future Mobile LBS Market Growth
The adoption of mobile location based services (LBS), such as maps, navigation and local search is widespread, thanks to free services, high smartphone ownership and data plan penetration in advanced mobile markets. While the monetization of consumer LBS apps continues to remain elusive, Strategy Analytics expects mobile LBS in emerging markets, indoor location based services and location-enhanced advertising to be the main drivers of growth for this sector over the next 5 years. This report also provides an assessment of the strength and weaknesses of Apple, Google, HERE and Tom Tom’s location based service capabilities.